Willis & Co. started with a simple idea: to bring joy through thoughtful, beautifully crafted gift baskets, boxes, and trays. I’ve always loved the art of gifting—how the right gift can capture a moment, a feeling, or a memory. Over the years, I’ve been drawn to the act of curating, selecting each piece with care to create something meaningful, not just a box of things.

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Growing up, I was taught that a gift isn’t just about what’s inside but how it makes someone feel. That idea has stuck with me, and it’s at the heart of every basket, box, and tray we create at Willis & Co. Whether it's a birthday, a celebration, or just because, we aim to craft an experience that feels personal, special, and heartfelt.​​